A speculative campaign for Amazon developed with the support of Studio Mals.
PROBLEM:
SOLUTION:
HOW IT WORKS:
Promote the Amazon's main service: selling and delivering various products.
Present 3 hobbies by showcasing the needed products, just like customers are looking in the cardboard box when they recieve a package.
The prints show the wide range of products Amazon has. The chosen hobbies target different people. The box refers to the quality of the delivery service.
Formula: X hobby + Knolling + Cardboard box
It refers to the experience of receiving a package: opening the box, looking inside.
Studio Mals taught me how to take care of every detail.
Studio Mals guided me, offering valuable feedback and access to their photo studio. They helped me perfect the details and set up the light and camera to shoot. They encouraged me to work independently, allowing me to organise everything from the concept to shopping for the right products, considering their design and colours. I took charge of creating 3 compositions using the knolling method, as well as handling retouching, colour-grading, and designing the posters.
Result: A campaign promoting the Amazon services targeting people based on their hobbies.
