Inspired by the deforestation in Romania.
PROBLEM:
SOLUTION:
HOW IT WORKS:
People don't care about climate change or illegal logging issues.
Making people care by showcasing how the lack of trees may affect their daily life.
Presenting how day to day guilty pleasures or habits are related to trees.
Formula: X isn't the same without Y trees.
A flexible concept.
Concept Evolution
20 Reasons to plant more trees
